Have you ever heard of the saying Golden Nine and Silver Ten(金九银十 jīn jiǔ yín shí)？To be exact, the idiom refers to the golden months in many fields: September and October. It is the season favored by people, especially popular among sales in China. Where does the term come from and why should you grasp this opportunity if you have business in China? Take a look!
The Origin of “Golden September and Silver October”
Jīnjiǔyínshí is originated from the concept of agriculture, as we all know ancient China was a farming nation. September to October has been the harvest season. After solving the problem of eating and clothing for winter, farmers can save plenty of grains. Then they sell those spare food in order to do business for making more money. The months of “Nine” and “Ten” then became the peak time of commodity trading.
With the development of modern commercial society, the business tradition turns more prosperous. The saying permeates into all walks of life, ranging from real estate, finance, trading, and fast-moving consumer goods industry, etc. People of related industries will make great efforts to seize the opportunity.
From another perspective of psychology, people’s inclination in purchasing is driven during this period and household consumption will increase significantly. Therefore, Jīnjiǔyínshí is also a financial concept of consumption with time and season.
Industry Performance in This Season
Jīnjiǔyínshí has become the common language in various industries to describe the annual sale peak season. It seems that no matter what the market situation is, “Golden September and Silver October” will arrive as promised.
In the real estate industry(房地产行业 fángdìchǎn hángyè), many projects will open quotation in September and October, which happens to be the time that people’s consumption intention is relatively high. That leads to transactions more compared with other months, and the amount transacted in these two months are dramatically higher than that of other months.
Every year before the arriving of September and October, every link of chain in the automobile industry(汽车产业 qìchē chǎnyè), start to prepare for production and inventory for the coming golden season.
This is also true to fund investment(基金投资 jījīn tóuzī). For long time, the securities market tends to be flat in the fourth quarter due to the fact that many participants leave the market for taking profits, withdrawing funds and closing accounts at the end of the year. Such adjustment is a good chance for funds to build up positions. As a result, some new funds will consider issuing in these two month so as to prepare for the next climax of the market.
Best Time to Look for A New Job
June and July are the graduation season for students from colleges in China. Graduates are faced with the choice of first job in life. September and October are usually the key period for major enterprises absorbing talents. Recruitment demand meets the urgent need of graduates. Meanwhile, a lot of opportunities are also there for many employees to change jobs so it is said as the peak season for hiring and job hunting.
According to the average number of statistics in these two months, 25.8% of employees have completed job hopping(跳槽 tiàocáo); 30% have taken action but not changed job yet; more than 30% of people said they had ideas of changing. Only 8.7% of the employees make no attempt to job hopping. How about you?
For farmers, autumn is always the harvest season. But for us, there are gains and losses in every decision we make. More importantly, there are changes no matter what. What we can do in “Golden Nine Silver Ten” season is to do our best in reviewing what is passed, continuing learning and believing in our own.
