It is time for the Double 11 Shopping Carnival again. Are there anything on your shopping list? It is said every year this time would be the best chance to stock up goods. Are you a participant or a bystander? If you happen to do some shopping, check this article out. It may save you a huge amount of cost!
A new way of getting best deal If you ask me how to find the most cost-effective product during Double 11? Well, take out your phone and open Taobao app. Find Taobao live stream(淘宝直播 táobǎo zhíbō). Search the product you are interested to buy. Welcome to the live chat room(直播间 zhíbōjiān)!
You can now interact with the host(主播 zhǔbō). Ask them anything about the product. They are willing to introduce and recommend you how to use the product, the best discount you can get, which combo to purchase through the exclusive link with lots of free gifts. Just like shopping at mall face to face with a kind shop assistant, but the deal is better!
Live stream influencer marketing
Those live hosts or influencers have created sales miracles. One of the most famous celebrity, Li Jiaqi has a record of selling 15000 lipsticks within only 5 minutes through live streaming, and he was selected as elite under 30-year-old of 2019 Forbes China. Why does it work well?
The price of product recommended by people like Jiaqi is absolutely low because they cooperated with manufacturers directly. Thus, those people can get more discount with credibility. For example, a lipstick of which the original retail price is more than 300 yuan could be sold only 200 yuan in the live chat room with a bunch of bonus coupons. It greatly stimulates audience to buy more because who would miss cheap price from good brands even you do not need it very soon.
It sounds a bit ridiculous but the popularity of live stream influencer marketing(直播带货 Zhíbō dàihuò) is as was expected. Many businesses have completed the transformation from offline to online operation as 2020 is the first Double 11 under pandemic, which caused the emerging of selling goods in this fashion.
Rules you need to know before Buy Buy Buy!
The theme of Double 11 is to reduce price, but promotion rules seem to be more and more complicated year by year. Small games launched in early stage to make users invest a lot of time and energy with reward of only small amount of red pocket, a whole page of e-vouchers to use on the exact day, various discounts from different online stores…only makes you even more confused.
If you are not good at math without a little patience, you may miss the chance to get a good price. Before adding your favorite items into shopping cart(购物车 gòuwùchē), do you know what those promotional tactics mean?
Xiànshí miǎoshā，shuāngshíyī qiǎngxiān gòu
限时秒杀，双十一抢先购
One special thing about this year is that it has changed from a one-day event to a four-day event. Many stores started the promotion that you can pay deposit(定金 dìngjīn) from October 21 to 31 in order to lock the good with an immediate discount(立减金额 lìjiǎn jīn’é) and promotional gift(促销礼品 cùxiāo lǐpǐn), then pay off the balance(尾款 wěikuǎn) starting from 00:30 a.m., November 1.
Mǎiyīsòngyī，kuàdiàn mǎnjiǎn
买一送一，跨店满减
Easy, buy one get one for free plus if you have purchase at other stores of which the total reaches the certain amount, you are entitled to an additional discount!
Diéjiā yòngquàn
叠加用券
Online platform together with stores issue a series of vouchers that you can use them through one payment across the platform without any threshold(无门槛 wú ménkǎn), exclusive to store(店铺券 diànpùquàn) or gift voucher for future purchase(礼金券 lǐjīnquàn).
Remember to be sensible when you shop so that you can avoid purchasing unnecessary stuff! 🙂
